In today’s competitive market, businesses need to be efficient and resourceful in managing their marketing efforts. For NDIS business owners and managers, finding the right balance between effective marketing strategies and cost-effective solutions is crucial. In this blog post, we will explore the benefits of merging these roles and how it can provide greater value to your NDIS business via the offshoring model.
I suggest that having formalised marketing strategy and marketing calendar in place, in advance of bringing on an offshore team, is the most effective way to then delegate graphic design and marketing coordinator.
The Importance of a Sales and Marketing Strategy in the NDIS
Having a well-documented Sales and Marketing strategy is the foundation for any successful business. This strategy outlines the objectives, target audience, marketing channels, and key messages to be communicated. When you have a clearly defined strategy in place, it becomes easier to create a Marketing Calendar. If you intend to create a marketing calendar without a marketing strategy, your message won’t be as targeted as it could be.
The Power of a Marketing Calendar
A Marketing Calendar is a comprehensive plan that outlines all the marketing activities to be executed within a specific period. It serves as a roadmap for your marketing efforts and ensures consistency and organization. With a Marketing Calendar, you have a clear idea of what needs to be done, when, and by whom. Putting it simply, you don’t want you marketing team to have to think too much when they are producing content on a regular basis. It is more powerful when the calendar already specifies exact content ideas in alignment with a content-based marketing approach.
Boosting Efficiency by Combining Graphic Design and Marketing Roles
When you have a Marketing Calendar in place, it provides a unique opportunity to consider combining the roles of Graphic Designer and Marketing Coordinator. By merging these responsibilities and using offshore resources, you can maximize efficiency and productivity within your NDIS business.
1. Coordinated Efforts
A team member with both coordination and graphic design skills can seamlessly integrate marketing strategies with visually appealing designs. This cohesion ensures a consistent brand identity across all marketing materials. There are no lost in translation moments when it’s the same person!
2. Time and Cost Savings
Hiring a single team member who can handle both graphic design and marketing tasks can be more cost-effective than hiring two separate professionals. It also eliminates the need for constant communication and coordination between different individuals, saving valuable time.
3. Quick Turnaround
Combining roles means faster execution of marketing campaigns. The Graphic Design & Marketing Coordinator can swiftly translate marketing concepts into compelling visual designs without any delays or miscommunications.
What about video editing?
For providers looking for a productivity bonus, consider employing a multi-talented teammate who can do video editing as well as graphic design and coordination. Ten years ago, video editing used to be a siloed skill set, however the abundance of powerful video editing tools means that the ask isn’t too high nowadays.
Advantages of Merging Design and Marketing Roles in the NDIS
Combining the roles of Graphic Designer and Marketing Coordinator can bring numerous benefits to your NDIS business. When you already have a documented Sales and Marketing strategy, it means you have a Marketing Calendar, which provides a clear roadmap for your marketing activities. By employing a team member with both coordination and graphic design skills, you can streamline your marketing efforts, increase efficiency, and ensure consistent branding. This integrated approach can save time, reduce costs, and result in a more cohesive and effective marketing strategy for your NDIS business.
Remember, every business is unique, and it is important to assess your specific needs and resources before making any staffing decisions. However, in many cases, the combination of these roles can be a valuable solution that offers enhanced value and streamlined operations for your NDIS business.
About the Author
Chris Hall is an NDIS Business Coach and experienced NDIS executive. Chris helps providers scale through Sales and Marketing at his business, Peak Provider. Find out about his Masterclass events and 8 Week Growth Program at this website: https://peakprovider.com.au/
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