Let Salespeople Sell | Anthony Rice at EOS Conference 2026

Stop asking salespeople to do everything except sell.

Anthony Rice explains why businesses should stop duplicating overloaded sales roles and start segmenting work based on value, skill, and impact.

Using a business brokerage example, Anthony shows how one company separated high-value broker responsibilities from lower-value administrative, analytical, and support tasks.

By creating dedicated offshore roles for business analysis, client liaison work, and customer support, the business reduced labor costs, improved role focus, and achieved record listings and major settlement growth.

Anthony applies the same principle to sales teams: salespeople should be focused on selling, influencing, and building client relationships, not buried in proposals, CRM updates, follow-ups, notes, and admin work.

Learn more about Anthony Rice: https://na2.hubs.ly/H068Mjr0

Video Courtesy of EOS Conference